Amazon to invest Rs 10 crore to bring local shops to its Platform
Amazon is all set to invest Rs 10 crore to list kiranas, electronics and local shops among its sellers through its programme ‘Local Shops on Amazon’.
A report by Mint claims that the company will expand its pilot project, which started with 5000 stores six months back. India is among the first countries in this programme.
Products shopped heavily in India include stationery, toys, electronics, grocery, apparel etc. Most of which are sold through local stores who have no medium of selling them online. This programme will bring such stores to the online market.
The programme will not only help customers discover products from the local shops in their city online but will also reduce the human footfall in the market. Shopkeepers will get to choose their area of delivery.
Many similar sellers are already listed on the website. Amazon is waiting for a few relaxations from the government to expand the programme further.
According to the VP-Seller Services for Amazon India, Gopal Pillai, the move got an acceleration as many sellers are now looking for ways to sell their product online as lockdown has crippled most businesses.
Pillai added that the 10 crore Rs will be committed to enabling these stores online.