Cadbury has spet an amount of £1 million on a new logo – but you’d be entirely forgiven for not paying attention
The gigantic chocolate, renowed across for its legendary chocolate bars, which range from Dairy Milk and Bournville to the Twirl, Wispa and Crunchie, has uncloaked a new design overall.
On the basis of Birmingham manufacturer, which is infact a favorite among Brummies and Brits, eventually forked out a seven-figure sum to revamp its logo.
In a clearer standpoint, the new logo is devoid of the thick lettering like the pervious one, with a slightly modified tilt to the word “Cadbury”.
The chocolatier, based on Bournville, subjected a statement over the remoulding, claiming that the new logo infact “puts the humanity back” into the design.
Cadbury says its logo has remained constant for 50 years.
The new logo will have to appear in Australia next month, and in 2021 in the UK.
The logo that is available is based on the signature William Cadbury, grandson of John, who established the firm back in the 1820s.
Although Cadbury, now as owned by Mondelez, has been literally slammed on the social media platform over the new logo.
One branded it “fruit and nuts”, bt Cadbury mentioned: “Dairy Milk is the nation’s favourite chocolate brand with a rich heritage and feeling of nostalgia.”
PR specialist Mark Borkowski specified ‘The Sun’ the re-brand, by agency Bulletproof, could easily have costed an amount of £1 million.
Cadbury thus mentioned that the change will make bars “look and feel more natural, authentic and high quality.”