JioMart goes live after getting a WhatsApp number
Reliance Retail signed a commercial pact with Facebook’s WhatsApp to enhance JioMart, three days later, the retailer went live in the Mumbai areas of Navi Mumbai, Thane and Kalyan.
Reliance’s alliance with WhatsApp results in its direct access to WhatsApp’s user base of over 400 million. Customers need to add JioMart’s WhatsApp number 88500 08000 to order from them. It sends a link to the customer’s chat window which is valid only for 30 minutes. That link directs the user to a new page to fill up their address and phone number, after which the catalogue of products is made from them to order from, which include several brands along with Reliance Retail’s private labels.
After the order is placed, it is shared with local kirana store on WhatsApp. The customer receives a notification regarding the order details on their number. The customer also gets an alert once the kirana bills the order.
At recent, the only payment option is through cash and the customer has to pick the product from the store.
Last december, Reliance Retail Ltd, the retail branch of Reliance Industries Ltd, had soft launched its new commerce undertaking named JioMart, pronouncing itself “Desh Ki Nayi Dukaan.” It is currently catering to online shoppers in the suburban Mumbai areas of Navi Mumbai, Thane and Kalyan.
It was reported by Mint that Reliance Retail is hiring distributors to sell privat label brands through adjoining stores.
By the help of these small stores, RIL will sell its own labels under brand names such as Best Farms, Good Life, Masti Oye, Kaffe, Enzo, Mopz, Expelz and Home One.
RR operates neighborhood stores, supermarkets, hypermarkets, wholesale, specialty and online stores. It has concreted merchants under the e-commerce platform. And in turn, the merchants will procure the demand. This will help the company cut costs and enter areas currently outside the traditional cognizance of e-commerce companies.
Through this RIL is offering local merchants offering an O2O (online-to-offline) marketplace, developed by the Chinese e-commerce giant Alibaba Group Holding Ltd. Under the O2O model, a customer looks for product or services online but buys it through an offline channel.